WHY A CAMPAIGN?
Because Shaken Baby Syndrome is a very serious form of physical abuse, in 1 out of 4 cases it leads to death and, iin those who survive, causes irreparable physical, cognitive, behavioral developmental damage.
But Shaken Baby Syndrome can be prevented and avoided!
It is often due to lack of information and the caregiver’s inability to handle a situation of stress and frustration.
Hence the importance of a campaign like DON’T SHAKEN IT!
NATIONAL PREVENTION DAYS
Since 2024, the National Shaken Baby Syndrome Prevention Days have been a regular event to talk about Shaken Baby Syndrome throughout Italy.
Conceived by SIMEUP and Terre des Hommes and carried out in collaboration with the Hospital Network for the Prevention of Child Maltreatment and the support of all Campaign partners, Infopoints and awareness events are organized in squares and hospitals throughout Italy with hundreds of volunteers reaching out to the public with information, materials and demonstration activities with simulators to explain how to prevent shaking and what damage it causes.
Historic monuments light up orange, making the symbol of NONSCUOTERLO! visible even at night, ensuring a nationwide media buzz and reaching millions of people.
Look at what we did in 2025
VIDEO PILLS FROM OUR EXPERTS: AN AUTHORITATIVE VOICE TO INFORM PARENTS AND FAMILIES
Why never shake a child? What damage is caused and what are the symptoms? What gestures should absolutely be avoided? Most importantly, how to prevent the risk and manage infant crying peacefully?
Additional in-depth materials are available through the voices of eight specialists from different medical disciplines.
Watch the video interviews
TRAINING FOR PHYSICIANS AND HEALTH CARE PERSONNEL
Milan, Florence, Palermo, Bari: the NONSCUOTERLO! campaign has entered medical universities, midwifery masters courses, and clinical psychology courses where Shaken Baby Syndrome has been addressed with specific seminars and the creation of training courses on the diagnosis and taking care of children who are victims of shaking.
Thanks to the collaboration with FIMP (Italian Federation of Pediatric Physicians), training webinars for family physicians have also been organized. More than 700 physicians participated in 2025.
THE FIRST NATIONAL SURVEY OF SHAKEN BABY SYNDROME IN ITALY
Thanks to the well-established collaboration between Terre des Hommes and the Hospital Network for the Prevention of Child Maltreatment in 2023 , we conducted the first national survey on this serious syndrome.
Forty-seven cases of Shaken Baby Syndrome diagnosed by participating hospitals were considered, analyzing their symptoms, characteristics, diagnostic issues and context, and allowing the definition of 7 important recommendations
Read the survey.
WHO WE ARE.
DON’T SCREW IT! is a Terre des Hommes Foundation Campaign created in collaboration with the Hospital Network for the Prevention of Child Maltreatment composed of several Italian hospital excellencies:
- Regina Margherita Children’s Hospital, Turin
- Vittore Buzzi Hospital of Milan, University Hospital of Padua
- IRCCS Giannina Gaslini Institute of Genoa
- Azienda Ospedaliera Universitaria Meyer IRCCS, Florence,
- Giovanni XXIII Polyclinic University Hospital Company of Bari
- Santobono Hospital – A.O.R.N. Santobono-Pausilipon of Naples
- ARNAS Garibaldi Hospital Catania
In collaboration with:
Association of Italian Children’s Hospitals (AOPI), Italian Federation of Pediatric Physicians (FIMP), Italian Society of Pediatric Emergency and Urgent Medicine (SIMEUP), Italian Society of Pediatrics (SIP)
Sponsored by:
Authority for Childhood and Adolescence (AGIA), National Research Council (NRC), Italian Neonatology Society (SIN).
Thanks to the campaign NONSCUOTERLO! Terre des Hommes Italia since 2023 is the Partner for Italy of the National Center on Baby Syndrome in the United States, the most important center in the world specialized on this issue.
THE TRAINING OF NURSERY OPERATORS
In 2024 in Florence, after a pilot run with 5 private nurseries, all public nurseries in the city started a training course on Shaken Baby Syndrome to enable operators to become aware not only of the devastating damage of shaking but also of possible risk signs on which to intervene. Given the important results achieved, the training model is now being taken to nurseries in other cities.
Do you want to organize a training in your kindergarten?
Write to us!
FIND OUT ABOUT UPCOMING TRAINING EVENTS
CAMPAIGN TOOLS
The campaign has developed various multimedia communication tools over the years that are useful in different contexts.
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